It's all about
the process

Iterate. Repeat. Enjoy.

Aaron Usiksin

Aaron Usiskin

User Experience &
Visual Design

UX enamors me. My UX and design (UX&D) approach empowers teams to follow an inclusive design process for their online solutions. Understanding the user's needs is the driver for all successful solutions. I believe a well-defined strategy seed all solutions. Experienced in AI/ML UX, design sprints, UX Process (all), and mobile design puts me in a position to drive innovative user experiences.

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Design Sprint

Ran a Design Sprint (GV) where our goal was to create a user prototype that we could learn from.

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Latest Projects

  • WorldQuant Predictive

    WorldQuant Predictive uses proven, quantitative methods to turn disparate data into actionable predictions for leaders and decision-makers.

    See full project
    Strategik INC
  • Wyndam
    Vacation Rental

    Worked with Wyndam to reinvision their site. Wyndham Vacation Rentals, we help travelers feel at home across some of North America’s most popular destinations by offering unique, home-like experiences built on the tradition of trusted, hospitality-grade service.

    See full project
    Wyndam Vacation Rentals
  • RMA

    Full redo of website. Since 1999, RMA has helped bring 40,000 babies to loving families across the US and countries abroad. RMA’s comprehensive patient-centered care and fertility breakthroughs result in highly recognized IVF delivery rates in the US and the world.

    See full project
  • BBC
    Learning Science

    This pitch was an exciting and innovative campaign that will revolve around the theme of ‘My World’ (working title) and will put scientific enquiry at the heart of every element. My job was journey map, wires and presentation. Working with a number of key partners on this initiative, including the Wellcome Trust and the Royal Society. Schools will take part in a series of investigations over the course of an academic year – some will be discrete, small-scale experiments but others will be large scale investigations with the possibility of mass data collection from schools across the UK.

    See full project
    Go Outside App
  • TomorrowSleep
    Serta & BeautyRest - Executing conversion optimization roadmap driving +40% conversion rate and +45% revenue in four months. Conducted a successful Home Page A/B test yielding. +38% Conversion Rate and +51 % Revenue. Led UX/Design for the launch of Tomorrow Sleep, platformed in Magento. A/B testing, heat mapping. Built an AI tool that redesigned website based on GA and other metrics. Help direct e-commerce strategy for 3 DTC websites generating $45m - Tomorrow Sleep, Serta and Beautyrest-. Redesigned and Serta re-design resulted in a 20% increase in revenue

    See full project
    Go Outside App


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Regeneron vision-threatening disease

Working with Regeneron to make a app that was completely accessable. Their programs target a number of mechanisms in retinal diseases in unique combinations with anti-Vascular Endothelial Growth Factor (VEGF) therapy, which employs Regeneron's proprietary Trap technology and is currently the standard-of-care for a number of retinal conditions.

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RCI vacations

Website and mobile application to book vacactions. Today, RCI remains the leader in vacation exchange, offering the world’s largest vacation exchange network and providing unrivaled products and services to enhance the vacation ownership experience. It’s one of the many reasons why more resorts trust RCI to deliver vacation exchange services to its subscribing members than any other company across the globe.

See Invision Project
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Insurance Space Disruptors, full mobile and website. HealthCost provides rate, location and reputation transparency so you have the freedom to choose and lock in your rate in advance.

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A Little Bit More..

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Cota Healthcare

Profiling cancer product. Wireframes. COTA was founded in 2011 by oncologists, engineers, and data scientists, with one aim in mind: to transform cancer care so that every patient gets the right treatment. That’s not a mission we can achieve alone. We are committed to working with providers, payers, life sciences companies, patients and the FDA to change how cancer is studied and treated.

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Oath / Verizon Media

Brought on to launch, worked with internal Marketing and Creative to meet objectives. With brands like Yahoo, HuffPost and TechCrunch, Verizon Media transforms how people stay informed and entertained, communicate and transact. We create new ways for partners around the world to connect.

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Invisioning for USGA

This project seeks to improve USGA US Open web presence with an updated, compelling visual design and intuitive user experience.

UX Portion
Full Creative and Vision

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